Bernoudy has just expanded his rant. In it, he claims that he generously gives the author 1/3 of the profits. Sounds great compared to 10% of cover price that is industry standard.

But do the math

Take for instance a $15 tradepaper book produced through LSI. (That’s where Bernoudy gets his books printed PoD style)

Distributors want 55% discount on the cover price

Bookstores want 40%

Basic cost per book at LSI is usually $3.50 to $4.00

Author gets 10% of cover price

Do the math and tell me which author gets the most money?

Industry standard or Blu Phi’er?

Let’s see.

Cover price $15

minus Distributor discount, we are down to $6.45

minus basic cost (taking the lower figure), we are now down to $2.45

Author gets 10% of cover price, ($1.50)

The publisher can pocket $0.95

Now, with the generous 1/3 profit, that $2.45 that the book earned gets the author gets about 82 cents.

Very generous of you, Mr. Bernoudy.

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